The cellar

What we keep on the shelf.

The tools we use every day and the assistants we've tested. Links marked below are referral links — using them supports us at no extra cost to you.

Tools we build with

What we reach for on client work.

Replit

Build and deploy software straight from the browser — no setup, no installs. We use it to prototype and ship AI-powered tools quickly.

Get started

Innovative banking

Modern banking we actually use. Referral links come with perks for both sides.

Neo Financial

A modern banking app with cash back and no monthly fee. Signing up through our link gets you the current referral bonus.

Open an account

EQ Bank

High-interest everyday savings and fee-free banking in Canada. Referral sign-up available.

Open an account

Worth reading

How we stay current without drowning in launch posts.

Everyday AI

A practical newsletter on AI you can actually use — tools, tips, and news without the hype.

Subscribe

Our AI reviews

Eleven assistants, tested continuously. No vendor pays for a place on this list.

The generalist

ChatGPT

The most versatile assistant, with strong writing, coding, and reasoning and the largest ecosystem of integrations. It can be verbose, and free users hit limits at peak times.

The writer

Claude

Excellent long-form writing, a natural tone, and the best handling of large documents. Fewer third-party integrations than ChatGPT, and its answers run more conservative.

The Google native

Gemini

Deeply wired into Gmail, Docs, Search, and Android, with strong multimodal ability and current search grounding. Behaviour varies noticeably across its many surfaces.

The researcher

Perplexity

An answer engine built for research, with cited, current, linked responses. Shorter and less creative than ChatGPT — a search tool more than a writing assistant.

The value pick

DeepSeek

Reasoning and coding that rival far more expensive models, at a fraction of the cost. Occasional reliability issues, and questions about where data is processed.

The open workhorse

Qwen

A strong family of open-weight models with good multilingual support and solid reasoning. Fewer polished Western-facing apps, so it feels less turnkey day to day.

The long reader

Kimi

Handles very long documents and fast web search well, which makes it good for research and long PDFs. Smaller ecosystem and thinner documentation.

The local option

Meta AI

Open-source Llama models power a lot of business deployments because they can run on your own servers. Deployment takes real technical skill, and out-of-the-box quality trails the leaders.

The efficient one

Mistral

A leading open-weight European family, popular for strong performance on modest hardware. Best used through APIs; its consumer products are still little known.

The blunt one

Grok

A more direct, less filtered tone with real-time access to X, which makes it handy for current events and code. Much smaller ecosystem, and the personality doesn't suit every task.

The office fixture

Microsoft Copilot

Spread across Windows, Office, and Bing, and convenient if your team already lives there. Tightly bound to Microsoft tools, which gets clunky outside that environment.

Want the one that fits you?

This list is what's good in general. Which of them is right for your business is a different question, and a shorter conversation than you'd think.

Book a discovery call